Loïc Tassel
P&G President, Europe
Loïc Tassel leads P&G’s business across 57 countries in Europe, serving more than 850 million
consumers. He is responsible for nearly a quarter of P&G’s sales and profit and one-third of its global
workforce, operating across 33 manufacturing sites and four global research and development
centers in the Europe region.
Since joining P&G France as an Assistant Brand Manager in 1988, Loïc has spent his career
developing winning organizations, building global brands and growing businesses. Prior to his
current role as President of P&G Europe, Loïc served as Vice President for P&G’s Shave Care division
in Europe & India, Middle East and Africa, leading one of P&G’s biggest businesses worth more
than $2.5 billion in revenue across 135 countries.
More about Mr. Tassel
As President of P&G Europe Loïc centers his work on developing P&G’s Category Growth Business
model to thrive in any context, enabling P&G’s markets & businesses to grow consistently yet
sustainably. He balances the companies’ focus on established distribution channels while
quickly embracing new channels and consumer trends—always with the objective to serve
consumers better. Loic leads through actively building P&G’s well-established retail-partnerships,
accelerating P&G’s eCom activities, and developing important partnerships with Drugstores,
Proximity-Stores and Pharmacies.
Loïc leverages his experience with consumers, customers, competitors and the dynamic retail
environment to enable new models of responsible and sustainable consumption, evolving P&G’s
operations, products and packaging. To do so, Loïc is very intentional about the creation and
advancement of a leading-edge organization, where equal access and opportunities to learn,
grow, succeed and thrive are available to everyone.